Analytics & Conversion
Full-funnel instrumentation with the best analytics tools available. Event tracking, funnel analysis, session recording, A/B testing, and conversion dashboards that tell you exactly where users drop off.
You can't improve what you can't measure. We instrument every product we build with full-funnel event tracking from day one: page views, feature interactions, signup steps, drop-off points, and custom conversion events. We set up session recording, cohort analysis, and A/B testing infrastructure so your team has the data to make confident product decisions without guesswork.
What's Included
How We Work
Event Model Design
Events, properties, and funnels defined before writing a line of tracking code. No retrofitting later.
Instrumentation
Full-funnel event tracking, session recording, and error monitoring implemented and validated end-to-end.
Dashboards & Insights
Weekly review dashboards and a handoff session walking your team through every metric that matters.
Tech Stack
Work We've Done
From the Blog
The Startup Analytics Stack: Picking the Right Tools
Picking the wrong analytics tool early wastes months of data. We compare the top analytics platforms for early-stage startups, and show you how to instrument your app for full-funnel visibility from day one.
Conversion Tracking for Fintech: KYC Funnel Optimisation
KYC drop-off is the silent killer of fintech startups. Here's how to instrument your onboarding funnel, identify where users abandon, and run experiments that lift completion rates.
Common Questions
Which analytics tool do you recommend?
PostHog for most early-stage products. It covers product analytics, session recording, feature flags, and A/B testing in one SDK. We use Mixpanel when a client has a dedicated analyst who will live in the tool daily.
How long does instrumentation take?
One to two weeks for a typical product with five to ten key flows. We define the event model first, then implement and validate each event against expected behaviour before shipping.
Can you instrument an existing product?
Yes. We start with an event audit to identify gaps and build a clean model forward without breaking historical data. Existing broken tracking gets fixed in the process.
Ready to get started?
Tell us what you're building. We'll have an architecture plan and timeline back to you within 24 hours.